楊玉坤博士于2021年加入南方科技大學商學院，擔任助理教授、博士生導師。她的主要研究領域是電子平臺及其生態系統的治理、區塊鏈、眾籌、開放創新等。研究成果發表在多個國際著名期刊和會議上。多篇商業案例被收錄于國際知名案例庫。
教育背景
2016-2021：佐治亞州立大學 計算機信息系統 博士
2012-2013：香港城市大學 商務資訊系統 碩士
2008-2012：河南大學 財務管理 學士
學術成果
· Yu-Kai Lin, Arun Rai, and Yukun Yang* (2022). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,” Information Systems Research.
· Yukun Yang*, and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings.
· Likoebe Maruping, and Yukun Yang* (2020). “Governance in Digital Open Innovation Platforms,” In Oxford Research Encyclopedia of Business and Management. Oxford University Press. doi: https://doi.org/10.1093/acrefore/9780190224851.013.267
· Yukun Yang*, and Maheshwar Boodraj (2020). “Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” Proceedings of the Twenty-sixth Americas Conference on Information Systems.
· Yu-Kai Lin, Arun Rai, and Yukun Yang* (2019). “Getting Behind Closed Doors: Developing Fan Engagement in Subscription-based Crowdfunding,” Proceedings of the 11th Conference on Information Systems and Technology. Seattle, Washington.
商業案例發表
· Wade, M., Shan, J., Fang, Y., Yang, Y. (2016), "Uber Takes in China," IMD Publishing Number IMD-7-1907, 15 pages, IMD Business School.
· Su, N., Fang, Y., Yang, Y. (2016), "Didi Kuaidi," Ivey Publishing Number 9B16M060, 8 pages, Richard Ivey School of Business.
· Su, N., Fang, Y., Yang, Y. (2016), "Didi, Kuaidi, and Uber in China," Ivey Publishing Number 9B16M059, 10 pages, Richard Ivey School of Business.
· Su, N., Fang, Y., Yang, H., Yang, Y., Qiu, X. (2015), "The Entrepreneur's Dilemma: Alibaba, Tencent, And Amazon as E-Commerce Platform," Ivey Publishing Number 9B15E015, 20 pages, Richard Ivey School of Business.
· Su, N., Fang, Y., Yang, Y. (2015), "Tencent: WeChat Red Envelope Initiate," Ivey Publishing Number 9B15M045, 9 pages, Richard Ivey School of Business.
· Su, N., Fang, Y., Yang, Y., Yin, J. (2014), "Tencent: Innovating in China's Mobile Payment Industry," Ivey Publishing Number 9B14M149, 14 pages, Richard Ivey School of Business.
榮譽和獎勵
· 佐治亞州立大學查爾斯威廉獎學金，2021
· 佐治亞州立大學博士研究生全額獎學金，2016-2021
